--- canonical: https://amplience.com/developers/docs/user-guides/basics/content-hub/ title: About Content Hub description: Overview of Content Hub, the Amplience asset management platform, covering the main screen, toolbar, Organise, Filters, Tools and Apps sections, the Properties pane, and video tutorials. audience: Business User image: https://cdn.media.amplience.net/i/ampproduct/content-hub-sections-bulk-toolbar?w=1200&h=630 image_width: 1200 image_height: 630 date_published: 2022-07-04 date_modified: 2026-03-31 --- # About Content Hub Content Hub is the foundation of the Amplience platform and is where all assets, including images and video are stored. It underpins the services of Dynamic Media, which includes powerful features for manipulating images and video, and acts as the assets library for assets used in Dynamic Content. All of this is augmented by our CDN (Content Delivery Network) infrastructure. In this section we'll provide an introduction to Content Hub, what it does and how to get started with using it. For more detailed information about how to perform specific tasks, see [Managing assets](https://amplience.com/developers/docs/user-guides/assets/). You can also visit the [Content Hub videos](https://amplience.com/developers/docs/knowledge-center/videos/managing-assets) page for some tutorial videos that walk you through the key features covered in this section. ## Content Hub main assets screen When you log in to Content Hub, you will see the main Content Hub assets screen from which you can manage assets. At the top of the window is the toolbar for quick access to bulk actions, and settings for displaying assets. On the left are icons for four sections: [Organise](#organise-section), [Filters](#filters-section), [Tools](#tools-section) and [Apps](#apps-section) as highlighted below. ![The main Content Hub screen](https://cdn.media.amplience.net/i/ampproduct/content-hub-sections-bulk-toolbar?w=1880&fmt=png 'The main Content Hub screen') When the Organise or Filters sections are in focus, assets are shown in the main display area. Each asset is represented by an asset card, from which you can perform contextual actions and access the Properties pane. ### Content Hub toolbar The icons on the left of the toolbar allow bulk [preview](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/#previewing-assets) (1 in the image below), [publish](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/#publishing-assets-with-content-hub) (2), [unpublish](https://amplience.com/developers/docs/user-guides/assets/publish/#unpublishing-assets) (3) and [delete](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/#deleting-assets) (4) for up to 200 selected assets. ![The asset toolbar includes preview, publish, unpublish and delete](https://cdn.media.amplience.net/i/ampproduct/content-hub-toolbar-1?w=1880&fmt=png 'The asset toolbar includes preview, publish, unpublish and delete') The toolbar bulk action icons will be highlighted depending on whether an action, such as unpublish, can be performed on the current selection. > **Info: Selecting assets for bulk actions** > To select a range of assets, click the first one to select it and then shift-click on the last asset in the chosen range. All the assets in the range will be selected. You can then perform a bulk operation on these assets, such as publishing. See [Selecting assets and selection modes](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/#selecting-assets). The icons on the right of the toolbar provide settings for viewing and sorting assets: - Sort assets - sets the sort order, for example, date created or date updated - Group locale siblings - displays assets in a localization together as a group. See [Group locale siblings](https://amplience.com/developers/docs/user-guides/assets/locate/locales/#group-locale-siblings) - Page size - determines how many assets are displayed on a page - Item size - controls the size of the asset cards - Toggle selection mode - sets the default behavior for selecting assets. See [Selecting assets](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/#selecting-assets) - Toggle transparency mode - sets whether transparency is displayed in cards and previews for image assets ### Organise section The Content Hub Organize section enables you to search for and browse assets and see how they are grouped into asset stores and folders. Asset stores are the top level 'buckets' within which assets are stored. Within asset stores, assets are organized into folders and subfolders. Only the asset stores that a user has permission to view will be displayed in this section. From the Organize section you can do the following: 1. [Search for assets, using search criteria to refine the search results](../../assets/locate/search). From here you can also filter which asset types you want displayed. 2. [Browse and organize assets using asset stores, folders, sub folders](https://amplience.com/developers/docs/user-guides/assets/locate/organize). Click on an asset store or folder to work with the assets assigned to it. 3. [Filter which assets are shown](https://amplience.com/developers/docs/user-guides/assets/locate/search/#filtering-assets). This section provides quick access for setting filters. Note, if you are using image recognition, filters are also shown for detected data types. See [Image recognition](https://amplience.com/developers/docs/user-guides/assets/image-recognition/#overview). ![Assets are organized in asset stores and folders](https://cdn.media.amplience.net/i/ampproduct/content-hub-organize-section-bulk-toolbar?w=1880&fmt=png 'Assets are organized in asset stores and folders') #### Asset search The search functionality within Content Hub allows you to build up powerful searches, including AND, OR and NOT, together with wildcards. For example, the following search query: "hat AND stripe\*", returns assets that either have names containing 'hat' or names containing any text starting with 'stripe'. ![Using the asset search feature](https://cdn.media.amplience.net/i/ampproduct/content-hub-organize-section-search?w=1880&fmt=png 'Using the asset search feature') Note the search is performed for the selected asset store or folder, and its sub folders. To search all asset stores and their folders, select "All Assets". For full information about how to define advanced searches, see the [Searching for assets](../../assets/locate/search) page. ### Filters section From the Filters section you can filter the displayed assets using various asset attributes. The filters are populated from the attributes of all the assets ingested into your account. ![Choosing to filter assets by Mime type](https://cdn.media.amplience.net/i/ampproduct/content-hub-filters-section?w=300 'Choosing to filter assets by Mime type') To find out how to use the filter feature, see the [Filtering assets section](https://amplience.com/developers/docs/user-guides/assets/locate/search/#filtering-assets). ### Tools section The Tools section in Content Hub is shown below. In this section you'll find tools that help you manage tasks such as ingesting assets into your account, creating transformation templates to include predefined transformations for images, and setting up video transcoding profiles. ![The Tools section in Content Hub](https://cdn.media.amplience.net/i/ampproduct/content-hub-tools-section?w=300 'The Tools section in Content Hub') You can find out more about each of these tools on the [Tools](https://amplience.com/developers/docs/user-guides/basics/content-hub/tools) page. ### Apps section In the Apps section you'll find the apps that have been provisioned on your account. Not all apps are provisioned by default, so when commencing a customer project, we will discuss with you the apps that will be required. If you are using Dynamic Content app, you will log in via a separate URL instead of launching the app from Content Hub. The Apps section in Content Hub is shown below. ![The Apps section in Content Hub](https://cdn.media.amplience.net/i/ampproduct/content-hub-apps-section?w=300 'The Apps section in Content Hub') > **Info:** The Dynamic Media app available from the Content Hub Apps section enables you to perform administrative functions. This is separate from the Dynamic Media API that allows you to manipulate assets on the fly using their URL. Depending on your role and permissions you can access the following apps: - [Point of interest app](https://amplience.com/developers/docs/user-guides/assets/point-of-interest) - For defining focal points and hotspots - [Dynamic Media app](https://amplience.com/developers/docs/user-guides/assets/cache-purge#dynamic-media-app) - For administrative functions, such as purging assets - [Account app](https://amplience.com/developers/docs/dev-tools/guides-tutorials/virtual-staging/#creating-a-virtual-staging-environment) - For administrators to view and edit information about virtual environments and whitelists - [Media share app](https://amplience.com/developers/docs/user-guides/assets/locate/media-share/) - For sharing any media stored in Content Hub via a publicly accessible URL - [Product customization app](https://amplience.com/developers/docs/dev-tools/guides-tutorials/product-customization/workflow/) - For administrators set basic workflow, allowing users to set a basic workflow status for assets, and to customize the appearance of Amplience for your organization. For example, the fonts and colors that are displayed - Text Editor app - Enables you to create documents while you are working in Content Hub. You can create documents of the following types: JavaScript, JSON, XML, CSS,HTML and plain text ## Content Hub Properties pane In Content Hub, clicking on the properties icon in an asset card opens the Properties pane, that has three tabs: Properties, Metadata and Version History. ![The asset properties pane](https://cdn.media.amplience.net/i/ampproduct/asset-properties-1-with-alt-text?w=1880&fmt=png 'The asset properties pane') ### Asset Properties tab The Properties tab shows asset attributes including the name, label, published status and the file size, width and height of the asset. You'll see that a published asset has a dynamic URL, a static url, or both, depending on its asset type. A url indicates an asset is published to the CDN and available to be consumed from this URL. If a dynamic url is shown, the asset can be manipulated using [Dynamic Media](https://amplience.com/developers/docs/apis/media-delivery/). For an unpublished asset, no URL is shown. > **Tip: Automatic image alt text** > The properties tab includes "Alt Text" fields that are only for use if your system is configured for automatic alt text generation. You can update these fields once they've been populated with generated alt text. See [Automatic alt text generation](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/auto-alt-text-generation/). From the properties tab you can perform a range of tasks, including: - [Renaming assets](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/#renaming-assets) - [Publishing assets](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/#publishing-assets-with-content-hub) - [Setting workflow status](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/#workflow) ### Asset Metadata tab The Metadata tab displays all the generic metadata for an asset, together with any custom metadata, such as product information that you have added. Point of Interest makes use of metadata to store hotspots and focal points. Metadata can improve search and filter results in Content Hub, help to improve end user experience and assist with automated processes. See [Asset metadata](https://amplience.com/developers/docs/dev-tools/guides-tutorials/media-delivery/metadata/). ### Asset Version History tab The Version History tab provides an audit trail of changes made to an asset, the ability to recover previous versions of the asset, and helps to enhance your workflow by providing information about when changes were made to an asset. See [Asset version history](https://amplience.com/developers/docs/user-guides/assets/locate/version-history).