--- canonical: https://amplience.com/developers/docs/workforce/flows/about-flows/ title: Workforce Flows description: Automate content processes with Workforce Flows. Build, run, and review flows to connect tasks, trigger actions, and streamline your workflow end to end. audience: Business User image: https://cdn.media.amplience.net/i/ampproduct/ve-flows-model-lm?w=1200&h=630 image_width: 1200 image_height: 630 date_published: 2025-10-21 date_modified: 2026-03-31 --- # Workforce flows Workforce flows help take the effort out of content production at scale, whether you’re working with text or media. They use the latest AI models while adhering to your brand guidelines, and let you include human review where you need it - keeping you in control of quality and creativity. ## What is a Flow? A flow is a **series of actions linked together to automate a process**. Each action performs a specific task, such as content creation, approval or publishing, and together they create a repeatable, efficient workflow that reduces manual effort and ensures consistency. ![Concept of a flow](https://cdn.media.amplience.net/i/ampproduct/ve-flows-model-lm?w=1880&fmt=png&) Workforce lets you design your own flows, with the flexibility to define the **triggers**, **actions** and **review** stages that fit with your processes. For example, instead of manually creating and translating alt text for images, use a flow to automate the process - automatically generating alt text when an image is uploaded, then translating it into multiple languages. See the [Generate alt text example](https://amplience.com/developers/docs/workforce/flows/examples/automatic-alt-text/). Special types of actions, called **agents**, make flow design even simpler by combining related steps or actions together. For example, the Brand rule agent simplifies the process of creating content that’s targeted for a brand. ## Why use Workforce Flows? Flows go beyond basic automation - they use AI to transform the way you work. By automating repetitive tasks and connecting them into end-to-end processes, you can work more efficiently from start to finish. ### Control when work starts Flows can start **manually**, such as when a user submits a form, or **automatically**. Both ways are controlled using [triggers](https://amplience.com/developers/docs/workforce/flows/triggers/). ### Automate processes Bring related tasks together into a single automated process, involving people only when their input is needed, without relying on emails, reminders, or manual coordination. [Browse our example flows](https://amplience.com/developers/docs/workforce/flows/examples/). ### Track progress easily Each time a flow [runs](https://amplience.com/developers/docs/workforce/flows/review/#running-flows), you can view a clear record of what happened. See when it was started, the actions performed, and the outputs produced. You can also check whether the results were reviewed, approved, or sent back for changes giving you full visibility of the status of every run. Learn more about [flow runs](https://amplience.com/developers/docs/workforce/flows/review/#running-flows). ### Keep human review in the loop Build in human [review](https://amplience.com/developers/docs/workforce/flows/review/#reviewing-flow-output) where it matters most, so outputs can be checked, refined, and approved before moving forward. This helps to maintain quality and consistency, while still benefiting from automation. Find out about [flow reviews](https://amplience.com/developers/docs/workforce/flows/review/#reviewing-flow-output). ### Integrate your existing product data Workforce Flows can integrate with your existing commerce and product data platforms, so your flows can use live product details like titles, descriptions, and attributes. This keeps everything consistent without the need for manual copy and paste between systems. Explore [Integrations](https://amplience.com/developers/docs/workforce/setup/integrations/). ## What you can do with Flows Flows enable you to automate and control content and image workflows across your systems. You can trigger processes from events, generate and transform content, apply AI-powered enrichment, standardize and optimize assets, and update or export content to other platforms - all as part of a structured, repeatable workflow. Here are a few examples: - [Generate alt text for uploaded images](https://amplience.com/developers/docs/workforce/flows/examples/automatic-alt-text/) - Automatically generate and translate alt text, then apply to the image asset in Content Hub - [Generate localized product descriptions](https://amplience.com/developers/docs/workforce/flows/examples/localized-product-descriptions/) - Create product descriptions from product data, translate into multiple languages and export to a CSV file - [Standardize product images](https://amplience.com/developers/docs/workforce/flows/examples/product-image-standardization/) - Apply a series of automated image transformations to meet brand requirements, then send for human review For more ideas and to see how flows work, see our [example flows](https://amplience.com/developers/docs/workforce/flows/examples/). ## Get started with Flows Before using Workforce Flows, you'll need to make sure you have the appropriate permissions for your role. See [Workforce role based permissions](https://amplience.com/developers/docs/concepts/permissions/roles/#roles-and-workforce). Next, decide what you want to do: - **Build flows** – In Workforce, to automate and connect tasks you need to **build a flow**. You can get started quickly by jumping straight to [Building your first flow](https://amplience.com/developers/docs/workforce/flows/getting-started/). - **Run or review flows** – Once a flow has been created, you can **run** it to automate a process, track progress and **review** its outputs. See [Running and reviewing flows](https://amplience.com/developers/docs/workforce/flows/review/). > **Note: How to get Workforce Flows** > If you're interested in using Workforce Flows, it's available as an additional feature. To have it enabled on your account, please contact your Account Manager. ## Related pages [Build a flow in 5 minutes](https://amplience.com/developers/docs/workforce/flows/getting-started/) [Running and reviewing flows](https://amplience.com/developers/docs/workforce/flows/review/) [Example flows](https://amplience.com/developers/docs/workforce/flows/examples/)