---
canonical: https://amplience.com/developers/docs/workforce/flows/action-reference/content-generation-actions/
title: Workforce Content Generation
description: Discover Workforce Content Generation actions to automatically create, transform, and enhance content within flows, using AI-powered steps in your workflows.
audience: Business User
date_published: 2026-01-22
date_modified: 2026-03-31
---

# Content generation actions

A dynamically created list of content generation templates available on the current hub. This includes built-in templates (such as, [Blog](https://amplience.com/developers/docs/workforce/templates/#blog) and [Alt text](https://amplience.com/developers/docs/workforce/templates/#alt-text)) and any [custom templates](https://amplience.com/developers/docs/workforce/templates/custom/).

> **Tip: Inputs and outputs for content generation actions**
> Most actions use core inputs (**Model, Brand voice, Audience, Tone, Locale**) with additional action specific inputs.
> 
> These action descriptions cover the most commonly used inputs and outputs. When designing flows, you may also notice additional input and output variables.

## General purpose

Generates content for a wide range of use cases, especially when no specific template fits your needs.

**Inputs:** Determined by the [General purpose template](https://amplience.com/developers/docs/workforce/templates/#general-purpose) which includes action specific inputs such as, Featured products (array of names, descriptions, attachments), Attachments and Prompt.

**Outputs:** Content (Rich text)

## Alt text

Automates generation of image alt text.

**Inputs:** Image

**Outputs:** Alt text (String)

**Featured in these example flows**

- [Automatic alt text example](https://amplience.com/developers/docs/workforce/flows/examples/automatic-alt-text/)

## Product blog

Automates generation of product blogs.

**Inputs:** Determined by the [product blog template](https://amplience.com/developers/docs/workforce/templates/#product-blog) which includes action specific inputs such as, Title, Featured products (array of names, descriptions, attachments), Target word count, SEO keywords and Custom instructions.

**Outputs:** Blog content (Rich text)

## Product comparison

Generates comparison content for chosen products.

**Inputs:** Determined by the [product comparison template](https://amplience.com/developers/docs/workforce/templates/#product-comparison) which includes action specific inputs such as, Subject, Featured products (array of names, descriptions, attachments), SEO keywords and Custom instructions.

**Outputs:** Product comparison (Rich text)

## SEO description

Generates keyword-rich, SEO short descriptions, for use in meta description tags.

**Inputs:** Determined by the [SEO description template](https://amplience.com/developers/docs/workforce/templates/#seo-description) which includes action specific inputs such as, Source content, SEO keywords and Custom instructions.

**Outputs:** SEO description (Rich text)

## Rewrite product description

Regenerates outdated product descriptions into fresh, engaging copy while ensuring all product details remain unchanged.

**Inputs:** Determined by the [rewrite product description template](https://amplience.com/developers/docs/workforce/templates/#rewrite-product-description) which includes action specific inputs such as, Product name, Product description, Attachments, Format, Maximum Word Count, SEO keywords and Custom instructions.

**Outputs:** Product description (Rich text)

## Buying guide

Generates buying guides for any product type.

**Inputs:** Determined by the [buying guide template](https://amplience.com/developers/docs/workforce/templates/#buying-guide) which includes action specific inputs such as, Subject, Featured products (array of names, descriptions, attachments), Target Word Count, SEO keywords and Custom instructions.

**Outputs:** Buying guide (Rich text)

**Featured in these example flows**

- [Using the Research agent example](https://amplience.com/developers/docs/workforce/flows/examples/research-agent/)

## Product description

Generates new product descriptions.

**Inputs:** Determined by the [product description template](https://amplience.com/developers/docs/workforce/templates/#product-description) which includes action specific inputs such as, Product category, Product name, Product features, Attachments, Format, Maximum Word Count, SEO keywords and Custom instructions.

**Outputs:** Product description (Rich text)

**Featured in these example flows**

- [Localized product descriptions example](https://amplience.com/developers/docs/workforce/flows/examples/localized-product-descriptions/)

## Blog

Creates a blog post or outline for any subject.

**Inputs:** Determined by the [blog template](https://amplience.com/developers/docs/workforce/templates/#blog) which includes action specific inputs such as, Title, Target Word Count, SEO keywords, Custom instructions.

**Outputs:** Blog (Rich text)

**Featured in these example flows**

- [Build a flow in 5 minutes](https://amplience.com/developers/docs/workforce/flows/getting-started/)

## Custom template

Generates content using your own custom templates.

**Inputs:** Determined by your chosen [custom template](https://amplience.com/developers/docs/workforce/templates/custom/).

**Outputs:** Rich text

## Related pages

[Adding actions to flows](https://amplience.com/developers/docs/workforce/flows/action-reference/#adding-actions-to-flows)

[Inputs, outputs and ports](https://amplience.com/developers/docs/workforce/flows/action-reference/#inputs-outputs-and-ports)

[Input field variables](https://amplience.com/developers/docs/workforce/flows/action-reference/#input-field-variables)