Amplience + AWS:
The Content Sessions: Live at NRF 2026
January 13th | Secure Your Spot!
AI-powered content creation – live in NYC.
Join us for an exclusive, workshop where you’ll see Amplience Workforce and our upcoming Amazon Q Business integration in action, showcasing how AI can supercharge your content supply chain.
This year, we’re evolving the experience from a demo-led session into an interactive workshop. After a brief demonstration of core capabilities, you’ll join small-group breakout discussions where our team will guide you through real retail use cases, workflows, and problem-solving approaches.
Why Attend the Workshop?
Retail teams are under pressure to produce more content than ever. This workshop gives you a unique opportunity to explore how AI, agents, automation, and contextual data can transform your content creation workflows.
Event Details
Date: January 13th 2026
Location: Amazon Office — JFK27, 12 W 39th St, New York, NY 10018, USA
Arrival Time: Please arrive at 12:45 PM for a prompt 1:00 PM start
Format: 30-minute demo + 90-minute guided interactive workshops
Duration: 2 hours
During this immersive session, you’ll:
See the Tech in Action
A focused demo of Amplience Workforce and Amazon Q Business, showing how AI-driven workflows connect your content, data, and documents to accelerate production.
Join Guided Group Workshops
Participate in collaborative discussions led by Amplience and AWS experts, rotating across three themed tables, each focused on a real retail challenge:
Getting Product Online Faster: Product Data Enrichment: Automate PDP population with brand-aligned, SEO-optimized content using AI agents + AWS Q Business data.
Making Product Imagery On-Brand: Image Optimization & Standardization: Normalize visual assets, generate dynamic variants, and apply brand styles at scale.
Getting visibility in AI Engines: SEO, AEO & GEO Content: Create localized, long-form content optimized for search and AI Overviews using your existing product data.
These sessions are designed to be interactive and engaging, with content tailored to the challenges and opportunities of the brands in the room.
What You’ll Learn:
Boost Content Velocity
Discover how Workforce agents automate repetitive tasks and accelerate content production, allowing your team to focus on strategic tasks.
Create Context-Enriched AI Content
Learn how Amazon Q Business connects retailer-owned documents, briefs, and product data to AI workflows – unlocking brand-aligned, accurate outputs and reducing the need for extensive manual review.
Explore Real Retail Use Cases
Walk through authentic scenarios including campaign storytelling, PDP enrichment, SEO content creation, and localization flows, providing examples that you can use to optimize your workflows.
Experience Agentic Workflows
Watch how multiple Workforce agents collaborate in sequence to complete end-to-end tasks using retailer-supplied content inputs, demonstrating the efficiency and scalability of fully automation.
Amplience and AWS Q Business
Amplience delivers an API-first CMS + DAM platform with fully integrated AI workflows (Workforce). Amazon Q Business connects your content with your data (e.g. SharePoint, Confluence, Box, Jira) to deliver richer, context-aware AI results. Together, they turn existing content and data into intelligent, agentic workflows that reduce manual effort, speed up time-to-site, and scale content production.